Hi! Asma Qadah here..

Since 2017, I’ve built a career rooted in cross-market growth, cultural connection, and remote work. I started in communications and client relations, managing projects across Asia and the Middle East, before joining a multinational organisation where I led regional initiatives in business development, partnerships, and market expansion across tourism, hospitality, and investment-linked sectors.

That decade of work shapes how I write about movement, place, and mobility today: less as itinerary, more as decision.

The Storyteller

I write travel essays and long-form reflections grounded in lived experience rather than itineraries or trends.

My work explores movement, place, and the quieter realities of living and working across borders, with a focus on long-stay travel, identity, and decision-making. This perspective is shaped by years of living and working across different regions. This body of work lives across my blog (in Arabic) and Postcards in Transit, a weekly newsletter of short, reflective letters from the road. While the formats differ, they are part of the same writing practice and share the same voice and intent.

I also share visual notes and travel photography from the road on Instagram (@asmaqadahtravel).

If you would like to collaborate, learn more, or start a project together, please reach out through the contact form below.